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Certificate In Working with the Media: Creating a Positive Working Relationship Online Course

Learn How To Work With Media


Learn How To Work With Media

You may have been interviewed by a member of the media, or maybe some day you will be. You can never be sure when circumstances will conspire to have a reporter standing in front of you with a microphone, or on the other end of a phone line, waiting for an answer. This course is going to help you develop the skills to deliver a smooth interview as either a citizen or a professional spokesperson. You are also going to learn about vehicles for conveying ideas such as press releases and media packages. You are also going to consider the types of relationships that you can develop with the media. It’s always good to have a professional, positive relationship with the media, and this course will set you up for success.

You are going to have a good grasp of the interview process when you are done of this course, from the perspective of a regular citizen or as a professional spokesperson. In addition to speaking to the media, you’re going to learn how to pass your message along via a press release or media package. Libel and slander will come under consideration as well as various types of media outlets and the concept of a professional relationship with the media versus a personal one.

After you complete this course, you will be able to:

  • Prepare for an interview
  • Be interviewed successfully
  • Craft a media statement
  • Develop and issue a press release
  • Understand libel and slander
  • Develop a media package
  • Understand various media outlets
  • Build relationships with the media

Course Fast Facts:

  1. Easy to follow and understand
  2. Only 6 to 8 hours of study is required
  3. Unlimited, lifetime access to online course
  4. Delivered 100% on-line and accessible 24/7 from any computer or smartphone
  5. You can study from home or at work, at your own pace, in your own time
  6. Certificate of Completion

Course Delivery

Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.

Recognition & Accreditation

This course is internationally recognized and accredited by the International Association of Online Training Standards (IAOTS). The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.

 Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment

 Session 2: Being Interviewed

  • As a Citizen
  • Remain Calm
  • Listen to the Question, Part One
  • Listen to the Question, Part Two
  • Be Honest
  • Slander/Libel
  • Interview Preparation
  • As a Media Spokesperson

 Session 3: Providing Information to the Media

  • Security of Information and Files, Part One
  • Security of Information and Files, Part Two
  • Security of Information and Files, Part Three
  • Attribution
  • Off the Record
  • Confidential
  • Not-for-Attribution
  • Different Types of Media, Part One
  • Different Types of Media, Part Two
  • Keeping Copies of Interviews

 Session 4: Developing a Media Package

  • Bios
  • Company History
  • Headshots, Logos, Graphics, Stats, Video/Audio Clips
  • Contact Details

 Session 5: Press Releases

  • Release Information
  • Contact Information
  • Date of Release
  • Template, Part One
  • Template, Part Two
  • Points of Distribution

 Session 6: Developing Media Relationships

  • Professional vs. Personal
  • Media Contact Lists
  • Providing Tips/Story Ideas to Media
  • Who to Choose
  •  A Personal Action Plan
  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet.

Minimum specifications for the computer are:

Windows:

  • Microsoft Windows XP, or later
  • Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

  • OSX/iOS 6 or later
  • Modern and up to date Browser (Firefox, Chrome, Safari)

All systems

  • Internet bandwidth of 1Mb or faster
  • Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

Now Only CFA74549 Save CFA25000 (25%)
OFF RRP CFA99549
Delivery Method Online
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Special Offer

 

Receive The Personal Success Training Program FREE, When You Purchase This Course - Limited Time Remaining!  (Value CFA241100)

 

The Personal Success Training Program Helps You Stay Focused To Achieve Your Goals!
Benefits:
  • How to layout a Success Plan.
  • Get where you want to be in life.
  • How to unclutter your mind to succeed.
  • Achieve your dreams using your imagination.
  • How to have faith in yourself.
Features:
  • 12 month online access,  24/7 anywhere.
  • Complement your individual course purchase.
  • Internationally recognized by the IAOTS.
  • Thousands of positive reviews.
  • Limited Time Offer - Ends Soon.
 

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Course Summary

Course ID No.: 002WWTMOC
Delivery Mode: Online
Course Access: Lifetime Course Access
Time required: Study at your own pace
Course Duration: 6 - 8 Hours
Qualification: Certificate